How It Works In Four...
1
To work out where to start, we'll have an initial consultation. This will allow us to understand your business and its vision.
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I'll prepare a unique strategy and roadmap for your business, covering all necessary aspects of SEO.
3
We'll implement the SEO actions to align with the roadmap, If necessary, small tweaks to the strategy will be made if we see fit.
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Progress will be monitored as the strategy takes effect, with regular performance reports sent to you.
SEO is one of the most important digital marketing practices for a small business as it's genuine and organic. It requires patience, skill and persistence but once it's cracked, it's so rewarding and can be invaluable for your brand, really solidifying your place as the business to go to. A good SEO strategy can be the difference between a good year and a bad year. Just a couple of places dropped for valuable keywords and you can lose high percentages of traffic. I work hard to ensure this doesn't happen. So, request a free site audit today and let's see where Optimise Derby can take you in the world of search with our affordable SEO in Derby!
How Does Search Engine Optimisation Work?
Imagine a website is a beautiful flower, SEO can be seen as the water and nutrients that allow it to bloom for everyone to see. Once your site is built, without SEO, valuable customers won't find your website. This means the website can be seen as slightly pointless. Google, and other search engines, crawl websites and rank them in accordance with their several ranking factors. These factors change often, and there's some speculation to what they include. But one things for sure, a strategic mix of on-page, off-page and technical SEO, if done correctly, put your website in a good position to rank well in search engine results.
If you're still unsure about SEO, search engines and how they work to rank your website, give this a read. Feel free to contact me if you have any other questions.
On-page SEO that involves optimising content, keywords, and HTML elements (e.g., title tags).
Technical SEO that involves Improving the website’s infrastructure for better performance.
Off-page SEO that involves building authority through backlinks, social signals, and brand mentions.
Content SEO that involves creating high-quality, engaging, and relevant content that satisfies user intent.
User experience involves ensuring the site is user friendly, reducing bounce rate and time spent on site.
Local SEO which optimises for location-specific keywords.
There are several key elements to SEO. To give your site the best chance of receiving consistent organic traffic, they should all be optimised and regularly assessed to stay ahead of the curve.
Elements of SEO To Boost Organic Traffic
SEO doesn't involve overnight success or quick wins, it should be seen as more of an investment. One that reaps fantastic rewards. For a business to achieve those high ranking places, it takes time, patience and constant research of best practices, something most business owners don't have the time to do. Luckily for you, I love it. It's a fast-paced industry that must be kept on top of, and it certainly keeps me on my toes. There's nothing more rewarding to me than seeing a client's site perform well and deliver what's necessary, I actually become slightly obsessive in achieving results. My prices are better than most also, saving you the cost of an agency or in-house marketing team whilst still aligning with your business goals. Request a free consultation to see where our affordable SEO in Derby can take you!
I will begin the optimisation process, focusing on continuous improvement. This means regularly monitoring performance metrics, identifying areas for enhancement, and implementing adjustments to ensure your digital marketing presence is performing.
Optimise
Our initial consultation is a collaborative session where we'll work together to identify your key business goals, discuss your vision for growth, and explore how digital marketing can help you achieve those objectives.
Analyse
Following our initial consultation, I will conduct a thorough analysis of your current online presence. This analysis will inform the development of a comprehensive digital marketing strategy tailored to your specific business needs, objectives, and budget.
Strategise
Freelance SEO Services for Small Businesses
In highly competitive industries like yours, each business needs to stand out, and therefore requires their own unique SEO strategy to ensure they gain the edge. We offer affordable SEO in Derby to ensure your website is visible and attracts the right traffic.
