How It Works In Four...
1
We'll have an initial consultation where we'll discuss why you may want to utilise our PPC management services.
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We'll discuss what you want from PPC. More leads, sales, brand awareness? Then we'll discuss the steps needed to acheive this.
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We'll begin crafting your PPC campaigns, using precise taregting to ensure they're thoroughly optimised for your goals.
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We'll regularly analyse your campaigns and update whenever necessary, ensuring we stay on top of the competition.
PPC, or pay-per-click advertising, is an art. In a world where organic traffic is becoming increasingly competitive, it's vital that you work with a PPC consultant who understands the landscape. Your keyword targeting has to be bang on, your landing pages have to convert, you must ensure you're regularly checking and updating your ads to keep up. All of this can be a challenge if you're running a small business, maybe it's time to hire a pay-per-click consultant like myself to take this off your hands, boosting your brand awareness to the sky with strategic PPC campaigns!
The PPC Process
Like most practices in digital marketing, it's crucial your objectives are outlined when you begin PPC, this includes outlining your target audience, as this plays a huge part in how your camapigns will be structured. After extensive keyword research, powered by intent, it's time to build your camapigns! This includes elements like your landing pages, ensuring the user journey is as friendly as possible. This also incorporates budget allocation, which can be driven by AI, as well as choosing which platforms you want your ads to be seen on. Once live, conversion tracking must be set up allowing you to analyse your campaigns successfully.
PPC, known as pay-per-click or cost-per-click, isn't a new practice. But recently, in a world where AI and user experience are taking centre stage, it's changing, fast.
Automation is taking the limelight - AI is changing the way ad platforms operate, providing more powerful machine learning to assist bidding, targeting and ad creation.
Higher focus on outcomes - Previously, your focus may have been on clicks or impressions, but moving forward, there's more emphasis on strong outcomes, such as sales, conversions and ROI. New elements such as cost-per-action (CPA) highlight this.
Rise of paid social -Even though paid advertising on Google may still be king, paid social is growing swiftly. Not utilising social media platforms for your ads may be costly!
More precise targeting - With tools such as Google tag manager, more specific demographic targteting can be done to ensure your ads are extremely relevant.
As mentioned, PPC is changing. With huge competition, it's important to understand the landscape so you can stay ahead. Here's some key trends to pay attention to in 2025.
PPC Trends In 2025
PPC – whether on Google or social media – is a huge help for small businesses, especially on a budget. It gets you right in front of people looking for what you offer. Unlike waiting for organic traffic, PPC delivers instant results such as more website visits, leads and sales. You control your spending, only paying when someone clicks. Plus, you can target exactly who you want - age, interests, location - so no wasted money. It's super flexible too. Tweak your ads, change your targeting, or pause everything - easy! And you can see exactly how well it's working: clicks, sales, the whole shebang. Basically, PPC lets small businesses compete with the big guys, getting their name out there and bringing in customers without overspending. As an extra tip: Aligning it with your SEO strategy is the best practice to ensure success, allowing your brand to be seen as the reputable source for the service or product you offer!
I will begin the optimisation process, focusing on continuous improvement. This means regularly monitoring performance metrics, identifying areas for enhancement, and implementing adjustments to ensure your digital marketing presence is performing.
Optimise
Our initial consultation is a collaborative session where we'll work together to identify your key business goals, discuss your vision for growth, and explore how digital marketing can help you achieve those objectives.
Analyse
Following our initial consultation, I will conduct a thorough analysis of your current online presence. This analysis will inform the development of a comprehensive digital marketing strategy tailored to your specific business needs, objectives, and budget.
