How It Works In Four...
1
We'll have a free consultation where we can show you examples of successful email campaigns I've worked on.
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We'll discuss what you want from email marketing, and begin expanding on potential strategies for your campaigns.
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We'll begin rolling out your new email marketing campaigns, including newsletters, to valuable new and existing consumers.
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We'll monitor the success rate of these emails feeding back to you, working hard to ensure a positive outcome and happy customers!
Email marketing can be a huge asset to any business. It gives you an opportunity to re-market your products or services, and also connect and interact with your customers even when they're not on your site. If you want to get customers on your side, new or existing, email marketing is a powerful tool. Working with a freelance email marketing specialist like me is a great opportunity to be introduced to the world of email marketing, or to expand on your current strategy with practiced techniques that will bring your emails to life!
How Does Email Marketing Work?
First and foremost, the goal of your email marketing campaigns must be outlined. Is it to get more sales? Is it to increase engagement? Whatever it is, it's a good idea to have a think about clear KPIs so we know what we're working towards. It's pointless having a goal, however, unless you have an audience. So email sign-ups must be pushed alongisde this on both your site and socials. As these are becoming ticked off, your email content must be created, including compelling subject lines. After all of this, performance must be tracked to ensure people are opening your emails and clicking through!
It may sound simple, but successful email marketing has a very strategic process behind it. From outlining goals to building beautiful emails, here's what it entails.
Newsletter emails - Involving company updates, news stories, events and well, whatever you fancy telling your customers.
Promotional emails - Designed to promote a product or service that your company offers, often involving deals just for email readers.
Welcome emails - Sent when someone signs up to your email list or buys a product from you (you can sneakily get them on your email list!). Often involve a welcome deal.
Abandoned cart emails - Sent to tempt those who have abandoned a cart on your site into buying.
There are a few more, but these are common emails sent by brands. Most of these can be automated, allowing time for other valuable tasks!
There are many types of emails that can be used to enagge with your customers. Here's some of the most popular ones you may want to adopt!
Types Of Email Marketing
How often do you want to unsubscribe from emails sent from companies? Some of them you can't even remember signing up to! I'm here to ensure that the emails sent from your brand don't fall into this list. With captivating subject lines, easy call to actions and exciting (not overwhelming) content, your emails could become a valuable digital marketing asset to your brand. Granted, email marketing isn't for every company, sometimes it's best to spend resources elsewhere, but that's a decision that can be made alongside an email marketing specialist like myself. I'll always ensure that the digital marketing services adopted by your business are those that will add the most value. In today's economy, this is pivotal in ensuring your small business thrives.
I will begin the optimisation process, focusing on continuous improvement. This means regularly monitoring performance metrics, identifying areas for enhancement, and implementing adjustments to ensure your digital marketing presence is performing.
Optimise
Our initial consultation is a collaborative session where we'll work together to identify your key business goals, discuss your vision for growth, and explore how digital marketing can help you achieve those objectives.
Analyse
Following our initial consultation, I will conduct a thorough analysis of your current online presence. This analysis will inform the development of a comprehensive digital marketing strategy tailored to your specific business needs, objectives, and budget.
